MMOEXP: The latest commercial from Madden 25 received lots of attention
The latest commercial from Madden 25 coins received lots of attention, not because it was focused on the game or talked about the latest features (it did not) rather because of how outrageous it was. The commercial didn't have to be focused on the game itself , because it is if you can convince people to speak positively about your brand this will result in the sales that you want, EA Sports vice president of marketing worldwide Anthony Stevenson tells GamesIndustry International.Stevenson declares it both a blessing and blessing for the Madden franchise is now at 26. This is a blessing since it indicates that it has a loyal fan base however, it could also be a problem because EA must find an avenue to connect with those who are younger and "digital natural," crowd. "For a brand that's only older than 26 to attract the younger audience, while also pleasing those who have been around for a while is a real challenge," he says.
Stevenson stated that 2022 will be the first time that EA is focusing its efforts on wooing the younger generation and bring them to Madden. That's the goal of the current Madden Season ad campaign is about. The whole clip is 3 minutes long. While EA intends to cut the clips and launch 30 second versions for TV but the core of this campaign will run on the internet, he adds.
The Madden NFL 25 ad features the actors Dave Franco and Kevin Hart It wasn't just an accident that EA chose to look them up. Stevenson stated that EA asked players in the past about who they'd prefer to see featured in Madden and Hart was the most "universally" well-liked choice. The commercial also has Epic Meal Time host Harley Morenstein who is a favorite of the younger crowd as do the NFL players featured in the commercial (Colin Kaepernick, LeSean Mccoy, Dez Bryant, Von Miller along with Damian Lillard) are all aged 26 or younger.
The commercial has earned nearly 5.5 millions views in YouTube in the first place, and while reactions have been mostly positive but some have criticised EA Madden coins for sale to task for not including gameplay or discussion about new products in the commercial. Stevenson insists that was not the intention behind the commercial in the first initial place.